Epicutis, distributed by GS Wellness, arrives in Saudi Arabia at Four Seasons Hotel Riyadh at Kingdom Centre. From 1 September 2025, it is the skincare brand for all facial treatments at the hotel spa.
Epicutis was developed by Dr Jeffry Stock, a biophysicist and professor at Princeton University. Its formulations are built on lipid science, with every ingredient listed in full.
Therapists, receptionists and spa attendants were trained in mid August, ahead of the first treatments.
The hotel announced the news on 29 July 2025. Buro 24/7 covered it on 8 August 2025.