72 Hair was created by the Green family, British hairdressers with more than forty years of collective experience in salons. The vegan range is built around avocado oil and inca inchi oil for condition, moisture and shine, and suits coloured, textured, curly and Afro Caribbean hair. Alongside shampoos, conditioners and treatments for home, it includes a professional smoothing system for the salon. Its packaging is fully recyclable and made with 50% recycled plastic.